by Tony Frawley | May 11, 2016 | Branding, Marketing, Productivity, Strategy
Lego is a fascinating business to investigate. What stemmed from humble origins in a carpenter’s workshop has grown to be an international symbol for fun and imagination. In the wake of The Lego Movie, Lego surpassed Mattel as the world’s biggest toy company. With...
by Tony Frawley | Oct 12, 2015 | Branding, Creative Thinking, Marketing, Strategy
From delivering kittens and ice cream to 24-hour local customer service and state-of-the-art technology, this lucrative brand is taking over the world of ground transportation across the globe. Uber is fun, recognisable, professional and extremely customer-focused....
