We are Positioning Specialists

We reshape the way companies speak about themselves, define unique points of differentiation and create buyer urgency.

Who we are

Founded by Tony Frawley in 2010, Frawley are Strategic Marketing Partners and positioning specialists.

We have a proven track record of helping to position our clients for growth and guiding them on their journey towards achieving their overall business objectives.


Why Frawley

We deliver real tangible results for our clients and have a proven track record we’re happy to share. It’s not about us, our clients are the reason we exist and we put them at the centre of everything we do. Our clients success is our success, it’s that simple! We’ve zero interest in winning awards, we prefer to let our work do the talking and celebrate seeing our clients succeed.

You benefit from our specialised process built and refined by our experience positioning over 100 B2B companies. We bring fresh thinking and an outside perspective. We help you think through your strategy and have the experience to unlock even the most challenging positioning situations. This is not academic advice or colours or logos. This is positioning that moves the dial to accelerate growth.

Leadership Team

Our experienced team roll up their sleeves and dig deep to unearth meaningful customer insights and key market trends which will help to influence your overall brand and marketing strategy. We immerse ourselves in your world and bring an outside perspective to guide you to realise your real potential.

Tony Frawley

CEO /  Chief Strategist

Richard O’Donnell


Mandy Stafford

Head of Design

Kieran O’Callaghan

Senior Strategist

Our Vision 

Our vision is to be Ireland’s foremost positioning specialists; synonymous for positively accelerating growth for B2B organisations.

Our Mission

To differentiate B2B companies, by articulating their message and ensuring they look and sound the part so the world can truly understand who they are and how they seek to make a positive impact.

Our Core Values

Ready to Talk? 

Proudly Supporting

One of our Core Values is to make a difference in the world. We like to give back and use our skills to help some amazing non-profits to continue doing the work they do. We are proud to work with the following organisations on a pro bono basis:

Read what our Clients have to say

Listen to the Podcast

The Marketing Strategist Podcast is a series of conversations between host Tony Frawley and people from all aspects of the business world. Tony’s thoughtful approach results in revealing conversations packed with nuggets and insights you can‘t afford to miss. The Marketing Strategist Podcast is available on the links below or wherever you download your podcasts.

Ready to talk?

Make an Enquiry