by Tony Frawley | Jan 25, 2019 | Blog
Stop pushing products, start branding Are you just another commodity? Far too many companies are caught in commodity hell as they haven’t figured out why their customers should buy their product or service over the competitors. Sales personnel often struggle when...
by Tony Frawley | May 27, 2015 | Blog
The importance of customer rewards systems We all know people love a bargain, and what everyone loves even more than that is getting something for free, which is why customer reward systems work so well. By keeping existing customers coming back rather than focusing...
by Tony Frawley | May 5, 2015 | Blog
The power of direct mail marketing With all the new approaches to marketing that are evolving and changing at a speed never before seen, it can be hard to keep up, and often, effective old-fashioned methods are forgotten about. One of the biggest mistakes brands and...
by Tony Frawley | Oct 28, 2014 | Blog
Conor McGregor – The Brand Conor McGregor has recently become a household name, not only Ireland but across the world. There are a number of reasons for this including his skill level, his mind set, his appearance and all of these successful factors have built...
by Tony Frawley | Sep 3, 2014 | Blog
Twitter’s Random Tweets Twitter has begun rolling out a feature where tweets from accounts that you do not follow will appear in your Twitter timeline. The feature has come to light after content from other accounts were reportedly seen by users in the last...
by Tony Frawley | Jul 23, 2014 | Blog
3 majors at the age of 25, a $250 million sponsorship deal with Nike, former and future world number 1, in the news every week and he is admired by every golfer in the world. What a brand! At the age of 25 Rory is known across the globe and is already regarded as one...
