Founded by Tony Frawley in 2010, Tony is a graduate member of the Marketing Institute of Ireland, fellow of the Chartered Institute of Marketing, holds a Bachelor of Business Studies in Marketing from the The Technological University of the Shannon (TUS) and an MSc in Marketing from The University of South Wales. Tony has worked successfully as a strategic growth consultant for over 15 years. Prior to this he worked at executive level in commercial positions with Smurfit Kappa and Cook Medical.
Tony lectures in Marketing at The Management Development Unit (Part of the Kemmy Business School) at The University of Limerick.
He has worked on a pro bono basis as a board member with Cliona’s foundation playing an instrumental role in repositioning the charity and developing and implementing strategies which have led to the growth of the organisation. Tony has also provided his services on a pro bono basis to Milford Card Centre in association with the fundraising and marketing strategy to support the development of the new 3,750 sq.m extension.
Tony has a successfully completed over 250 projects with a proven track record of devising and implementing strategies which have helped to accelerate growth for his clients.
Why Frawley
We deliver real tangible results for our clients and have a proven track record we’re happy to share. It’s not about us, our clients are the reason we exist and we put them at the centre of everything we do. Our clients success is our success, it’s that simple! We’ve zero interest in winning awards, we prefer to let our work do the talking and celebrate seeing our clients succeed.
You benefit from our collective of specialist partners, including video storytellers, organisational change management experts, market researchers, brand designers, animators, HR & recruitment specialists, PR professionals, presentation & pitch deck designers and copywriters. Our expert processes have been built and refined through our extensive experience with companies across various industries. We bring fresh thinking and an outside perspective to every engagement.
Our Expertise
- Brand Strategy Development: Crafting and refining brand positioning and messaging to resonate with your target audience.
- Strategic Marketing Planning: Developing and implementing marketing strategies that drive growth and engagement across digital and traditional channels.
- Business Transformation: Leading organisational change initiatives to improve efficiency and scalability, aligning operations with growth objectives.
- Scaling Startups: Advising on growth strategies for expansion and market penetration, and assisting with funding and investor relations.
- Business Model Innovation: Designing and implementing innovative business models, identifying new revenue streams, and capturing market opportunities.
- Leadership Development: Conducting leadership training and executive coaching to build high-performing teams and drive strategic vision.
- Market Entry Strategies: Developing strategies for entering new markets, conducting feasibility studies, and creating go-to-market plans.
- Digital Transformation: Implementing digital tools and technologies to enhance operational efficiency.
- Customer Experience Enhancement: Improving customer engagement and satisfaction through tailored strategies and optimized customer journeys.
- Competitive Analysis: Analysing competitors and market trends to provide actionable insights and strategic advantages.
- Leading ISO 27001 Certification Journey: Guiding organisations through the ISO 27001 certification process to ensure compliance and enhance data protection.
- Software Product Development:Experienced in managing the entire software development lifecycle, from requirements gathering and design to development, testing, beta product release, deployment, and ongoing support.
- Agile Methodologies: Implementing the Agile methodology, specifically Scrum, into software projects to improve project management, increase flexibility, and deliver faster results.
