Growth Strategy

Brand Transformation

• Positioning Statement
• Core Message
• Mission/Vision Statement
• Brand SWOT analysis
• Core Values
• Brand Personality
• Ideal Customer Personas

 2. Brand Name

Naming is a blend of creativity and meticulous process. Over years of collaborating with brands, we’ve honed this craft to perfection. Whether crafting company, product, or service names, or designing brand architectures, our approach ensures resonance from the outset.

Our expertise includes:

• Aligning creativity with brand strategy
• Creating future-proof brand architectures
• Conducting due diligence for social media, app stores, and search
• Providing guidance on trademark availability
• Offering advice on domain name availability
• Conducting linguistic screening for international feasibility
• Performing competitor screening

 3. Brand Identity & Guidelines

Your brand identity serves as the visual embodiment of your brand. Drawing from insights gathered on personality, truths, and values, our creative team meticulously crafts a brand design tailored for your business..

Your brand guidelines, or “style guide,” provide a framework that defines how your brand operates visually and verbally. This essential document typically includes fundamental details such as:

• Logo Usage (including guidelines and restrictions)
• Colour Palette
• Typography

Strategy Check Up

Are your sales falling or not heading in the right direction? Struggling to figure out why? Let us help you get to the root of the problem.

This can be a deeply frustrating experience. After all, it’s your business, and you’ve previously taken steps to boost sales. So, why aren’t things working now?

There are many possible reasons. The most common one we see is that your story isn’t resonating anymore – you’re starting to sound like everyone else. The reasons you’re giving prospects to buy from you are no longer as compelling or unique as they once were.

With over two decades of experience working with businesses of all shapes and sizes, we’ve encountered almost every reason for stagnant sales. The key is identifying the root cause and implementing changes that lead to growth.

Two Steps to Revitalise Your Sales
First, we need to uncover why your sales have stalled. Then, we’ll implement targeted changes, refine them, and monitor the results until your sales start to rise.

Every business situation is unique. While we’ve likely dealt with similar issues before, there’s no one-size-fits-all answer. If you’re looking for tailored solutions, read on.

Part One: Understanding Why Sales Aren’t Growing

We have a straightforward process to get to the root of the issue. We call it a Strategy Check-Up. This three-week process identifies what’s working, what isn’t, and how your customers currently perceive your business. The goal is to outline a set of strategic initiatives and tactics to set you on the right path.

The Process
-Interviews: We’ll conduct telephone interviews with you, key people in your business, and a handful of customers. These conversations will reveal why customers chose you, their decision criteria, and any concerns they had. We’ll record these interviews so you can hear what we heard.

-Analysis: we’ll review the insights from these interviews to identify patterns and issues.

-Report: We’ll present a brief report with our findings and recommendations during an online meeting. This will include a proposed budget and a step-by-step marketing campaign to get you back on track.

Part Two: Implementing the changes

Identifying why your sales aren’t growing is crucial, but it’s only the first step. The Check-Up reveals the issues and sets out strategic initiatives to move you forward. The next step is implementation.

We can implement our recommendations, and in most cases, clients engage us to carry out the necessary actions. Our involvement can be as extensive or minimal as you need.

We are here to ensure that the strategic initiatives are meticulously implemented to achieve the best possible results.

Fractional Chief Growth Officer

Why Hire a Fractional Chief Growth Officer?

You’re seeking a Chief Growth Officer who can serve as an invaluable sounding board for your ideas, provide strategic insights, introduce fresh perspectives, help you avoid costly mistakes, and ensure that your growth strategies are executed effectively. However, you don’t need a full-time executive with a desk, office, and benefits.

So, what’s the alternative? A Fractional Chief Growth Officer.

What We Offer
Tony Frawley delivers comprehensive growth leadership, collaborating closely with you and your management team to craft and execute strategies that enhance your market position and drive substantial business growth.

The Objective
Our goal is to accelerate your sales growth beyond what you could achieve on your own. This involves understanding the core reasons why customers choose your business, effectively communicating that narrative, and executing strategies relentlessly.

How Our Partnership Works

– Getting Started: We’ll integrate quickly with your team, working according to the hours your business requires.

-Weekly Meetings: We hold an online meeting every week, scheduled at a convenient time, to address your concerns and engage in a cycle of discovery, action, and refinement. Each session concludes with clear answers and actionable tasks.

-Ongoing Support: We are available between our weekly sessions via email and phone to ensure continuous progress. Urgent issues can be addressed promptly without waiting for the next meeting.

-Focused Efforts: We dedicate our time to high-value activities such as refining commercial strategies, conducting customer interviews, assessing and improving messaging, and making strategic recommendations. 

-Commitment: While there’s no long-term obligation, we require an initial three-month commitment. This period allows us to make informed decisions, implement them, and iterate enough to start seeing results.

This approach ensures that you receive strategic growth direction without the overhead of a full-time executive hire.

Workshops

Workshop Facilitators

We specialise in preparing and facilitating impactful workshops designed for senior management teams and executives. Our workshops are meticulously crafted to address your unique business challenges and goals. We engage participants through interactive sessions, leveraging our expertise to drive strategic insights and actionable outcomes. Each workshop is tailored to ensure your leadership team is equipped with the knowledge and tools necessary for sustained success.

The Leadership Workshop

Our Leadership Workshop is designed to empower your senior management team with advanced leadership skills and strategies. Through a series of interactive exercises and discussions, we help your leaders understand their strengths, identify areas for growth, and develop a cohesive leadership approach that aligns with your business objectives. Participants will leave with a clear vision and actionable plans to enhance their leadership effectiveness and drive organizational success.

The Brand Workshop

The Brand Strategy Workshop focuses on developing a robust and cohesive brand strategy that resonates with your target audience. We guide your executive team through a comprehensive analysis of your brand’s current position, competitive landscape, and market opportunities. Together, we define your brand’s unique value proposition, key messaging, and strategic initiatives to strengthen your market presence and drive brand loyalty. This workshop ensures your brand strategy is aligned with your overall business goals and market dynamics.

The Messaging Workshop
Our Messaging Workshop is dedicated to refining and perfecting your company’s messaging to ensure it effectively communicates your value and resonates with your audience. We work closely with your leadership team to analyse existing messaging, identify gaps, and craft compelling narratives that reflect your USP, elevator pitch and positioning. This workshop equips your team with the skills to deliver consistent and persuasive messaging across all channels, enhancing your brand’s clarity and impact.

The Business Model Innovation Workshop

The Change Management Workshop