Stop pushing products, start branding
Stop pushing products, start branding Are you just another commodity? Far too many companies are caught in commodity hell as they haven’t figured out why their customers should buy their product or service over the competitors. Sales personnel often struggle when...
The importance of customer rewards systems
The importance of customer rewards systems We all know people love a bargain, and what everyone loves even more than that is getting something for free, which is why customer reward systems work so well. By keeping existing customers coming back rather than focusing...
The power of direct mail marketing
The power of direct mail marketing With all the new approaches to marketing that are evolving and changing at a speed never before seen, it can be hard to keep up, and often, effective old-fashioned methods are forgotten about. One of the biggest mistakes brands and...
Conor McGregor, The Brand
Conor McGregor - The Brand Conor McGregor has recently become a household name, not only Ireland but across the world. There are a number of reasons for this including his skill level, his mind set, his appearance and all of these successful factors have built one of...