Dairygold Agri Business is one of the country’s leading Agri Businesses and is Dairygold’s key interface with its milk suppliers and farmer customers. The business delivers real value to farmers through the supply of a wide range of quality, competitively priced agricultural inputs and the provision of advisory and support services.
The Farmer
Dairygold Agri Business is Dairygold’s key interface with its milk suppliers and farmer customers. The business delivers real value to farmers through the supply of a wide range of quality agricultural inputs and the provision of advisory and support services.
Connecting the brand across the organisation
As a Co-Operative, it’s vital that Dairygold ensure that it maintains a strong connection with its farmer members. This is achieved on several levels, firstly, leveraging the positioning; ‘Golden Valleys, Growing Naturally’ and linking it with the provenance and source of gold standard dairy ingredients that comes from its farmer members. Communicating and delivering the Co-Operatives vision; to globally nourish the world, gives a real sense of purpose and achievement for its farmers, helping them see the difference they make in the world. In developing the Co-Operatives brand architecture, it was important to link Dairygold Agri Business with the Corporate brand identity.
Brand Implementation
Dairygold Agri Business operations include the manufacture and sale of Animal Feeds, Fertilisers, Farm Requisites, Grain purchasing/drying as well as advisory services. Our core task was to implement the corporate branding and messaging across all Dairygold Agri Business brand touch points.
Branding Solutions Delivered
Strategy
- Communications Strategy
- Brand Architecture
- Messaging Pillars
- Content and web strategy
Activation
- Brand Identity Design
- Brand Standards and Guidelines
- Trade Show Exhibition Design
- Website Design
- Packaging
- Sales Material
- Stationery Suite