Conor McGregor, The Brand

Conor McGregor, The Brand

Conor McGregor – The Brand Conor McGregor has recently become a household name,  not only Ireland but across the world. There are a number of reasons for this including his skill level, his mind set, his appearance and all of these successful factors have built...
Rory McIlroy – The Brand

Rory McIlroy – The Brand

3 majors at the age of 25, a $250 million sponsorship deal with Nike, former and future world number 1, in the news every week and he is admired by every golfer in the world. What a brand! At the age of 25 Rory is known across the globe and is already regarded as one...
What is a Brand?

What is a Brand?

What is a Brand? There seems to be some confusion with people surrounding their understanding of what a brand actually is. In our opinion, building & nurturing a powerful brand is the most important strategy that a business must focus on to stand out from their...

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