by Tony Frawley | May 11, 2016 | Branding, Marketing, Productivity, Strategy
Lego is a fascinating business to investigate. What stemmed from humble origins in a carpenter’s workshop has grown to be an international symbol for fun and imagination. In the wake of The Lego Movie, Lego surpassed Mattel as the world’s biggest toy company. With...
by Tony Frawley | Oct 28, 2014 | Blog
Conor McGregor – The Brand Conor McGregor has recently become a household name, not only Ireland but across the world. There are a number of reasons for this including his skill level, his mind set, his appearance and all of these successful factors have built...
by Tony Frawley | Jul 23, 2014 | Blog
3 majors at the age of 25, a $250 million sponsorship deal with Nike, former and future world number 1, in the news every week and he is admired by every golfer in the world. What a brand! At the age of 25 Rory is known across the globe and is already regarded as one...
by Tony Frawley | Jul 11, 2014 | Blog
What is a Brand? There seems to be some confusion with people surrounding their understanding of what a brand actually is. In our opinion, building & nurturing a powerful brand is the most important strategy that a business must focus on to stand out from their...
