Professional & Financial Services
We have diverse experience in developing brands and marketing strategies for many different professional services including, solicitors, accountancy firms, financial planners, interior designers, business coaches and mentors, lean six sigma consultants and customer experience strategists.
Featured Case Studies
Karl Daly, Social Impact Specialist, Humanli
“After 30 + years in the Financial Services business I wanted to create a vision and a brand for my new company. I was taking a step in a totally new direction and had the ‘bones’ of an idea I wanted to develop into something ‘real’. I decided to work with Frawley on my project and to say that the whole concept I held internally has come to ‘life’ is an understatement on my part. As we worked together the potential became so clear I could grasp it and the whole vision and brand burst into life before my eyes. The experience with Mandy, Kieran and Tony in Frawley has been an absolute pleasure and I cannot wait to launch the ‘Humanli’ concept into the marketplace.”
Barry Coffey, Proprietor, Coffey & Co
“I would like to recommend Frawley. The help and advice received from Frawley has been invaluable. They have helped us to identify our target market and then went on to develop our brand and positioning statement to enable us to attract more of our ideal customers. We don’t engage in any branding and marketing activities without first speaking to the team at Frawley.”
Fergal McNamara, Partner, Hogan Dowling McNamara
“We have engaged with Tony and Frawley over a number of years on our marketing strategy and implementation. I can only say they are exceptional at what they do. From the outset of any project they listen to our needs and deliver at every turn, no matter how many times we challenged them by changing our view, the team stayed the course, they are a breath of fresh air.”
Tess Stanford, Creative Director, Tess Stanford Interior Architects
“I consulted with Frawley to establish a company name, a brand, positioning statement and website design. The team set out to help define my brand personality and worked that into a visual identity that would represent the values of my practice offering. The process was collaborative and also fun. The result was a brand mark & positioning statement that captured the essence of my unique approach to high-end commercial interiors. Having a brand that differentiates your offering and encompasses your superior performing aspects can only come about by wholly understanding who and what you are. Thank you to the Frawley team and their process for enabling this. The positive impact since launching speaks for itself.”
Mark Stockil, Managing Director, Stockil Continuous Improvement
“Over the past two years, we had been thinking of re-energising our business and looking at how QMOne Limited could move on to the next step in delivering a high-quality service to our clients. In a chance meeting with Tony Frawley, he gave us some great insight without any knowledge that we were about to embark on a rebranding and marketing project. In many ways this chance meeting was the final impetus we needed to progress our change. A few weeks later we contacted Tony and other companies offering a similar service for a discussion and a quote. Frawley stood out from the competition.
They made an effort to understand what we needed and gave a detailed proposal and a clear operating model to arrive at a final positioning brand. We believe that it is really important to select a partner who you can trust and sometimes this happens based on first impressions. This was the case with Frawley. At each step they helped us understand what was happening and how a change would occur. They never failed to take on board our thoughts and yet guided us in a clear direction that we would never have developed ourselves. Tony and his team Kieran, Emma and Mandy delivered above and beyond what we expected. We have a new logo and brand identity. They took our core values and embedded them in a brand we can easily relate to. It was very important to us that we did not have to learn a new “sales pitch” or be pushed to do anything we could not believe in.
The real success for us has been changing a huge amount without changing our ethos. Words we use everyday are now just positioned to the fore. Our clients, who were also part of the support in achieving the new brand, have been very complimentary of the finished product. Tony and his team delivered on time, they were always available to us on phone, e-mail or skype. They are a very friendly cohesive team, and this was noticeable in all dealings with them. The project never seemed laborious. They are passionate about their work and we could not recommend them highly enough.”
Carl Widger, Director, Metis Ireland
“Frawley developed the Metis Ireland brand and Implemented a fully integrated marketing strategy. It was great to know that we were in the hands of marketing experts. Our new brand has been well received by old and new clients alike. I would have no hesitation recommending Frawley and Metis Ireland look forward to working with Frawley on an ongoing basis.”