by Kieran | Aug 19, 2019 | Videos
Captivating Categories In our latest video, Kieran delves into the philosophy of branding and explores the ideas of Immanuel Kant. He then demonstrates the output of this thinking in real world...
by Kieran | Aug 12, 2019 | Videos
Tee it Up This week, Tony discusses the importance of positioning yourself for the best possible outcome and recounts a golfing story that embodies this strategic...
by Kieran | Jun 24, 2019 | Videos
Parallel Minds This week, Kieran discusses the parallels between branding and architecture. The key takeaway message in this video is that design is only as strong as the level of research and the quality of strategic thought behind...
by Kieran | Jun 14, 2019 | Videos
The Living Bridge Successful branding builds a bridge between a business and its ideal target customers. This week, Tony Frawley speaks to us from The Living Bridge located in the University of Limerick. He reminds business leaders of the need to cut out mixed...
by Kieran | Jun 7, 2019 | Videos
Jump Shot Tony Frawley speaks about the importance of articulating a brand vision to define success and inspire a team to achieve it. He reminds us of the powerful vision statements that launched some of the world’s most meaningful...
by Kieran | May 30, 2019 | Videos
Putting a Man on the Moon Tony Frawley speaks about the importance of articulating a brand vision to define success and inspire a team to achieve it. He reminds us of the powerful vision statements that launched some of the world’s most meaningful...
