Marketing Strategy vs. Marketing Tactics
Understanding the Distinction Between Marketing Strategy and Marketing Tactics For any business, effectively reaching and engaging with a target audience is crucial. Achieving this requires a mix of marketing strategies and tactics. While these terms are often used interchangeably, they represent different aspects of the marketing process....
Positioning Problems?
Positioning Problems? Here are Some Common Symptoms. Positioning pains are inevitable for any growth company. As your business scales and evolves, ensuring that your company, product or service is positioned effectively in the market becomes crucial. Yet, many companies encounter significant hurdles in this area. Do any of these symptoms sound...
Customer Rewards Systems
Customer Rewards Systems We all know people love a bargain, and what everyone loves even more than that is getting something for free, which is why customer reward systems work so well. By keeping existing customers coming back rather than focusing all your energy on the much harder task of attracting new customers, you will see a far more...
Stop pushing products, start branding
Stop pushing products, start branding Are you just another commodity? Far too many companies are caught in commodity hell as they haven’t figured out why their customers should buy their product or service over the competitors. Sales personnel often struggle when pushed by savvy buyers to answer one very straight forward and simple question –...