Munster Bovine Rebrand Featured on Agriland

Agriland.ie has published an article detailing a rebranding project we recently completed with Munster Bovine, formally known as ‘Munster Cattle Breeding Group’.

The core objective of this project was to develop a brand strategy to align with the company’s overall business strategy. The insights we unearthed from conducting comprehensive market research, influenced the development of a clear brand strategy to correctly name and position the organisation.

We developed the new company name, positioning message and brought the brand to life with a distinctive new brand identity. The logo’s design captured the personality of Munster Bovine while ensuring it closely aligned with the business strategy, as the company enhances its technological capability.

Frawley Branding continue to work with Munster Bovine to effectively communicate the brand to customers and partners. We very much look forward to seeing the newly repositioned brand accelerate Munster Bovine’s growth in the coming years.