Our Work / La Patisserie

Branding a French Styled Specialty Pastry Business

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Brand Name

A patisserie is a type of French or Belgian bakery that specialises in pastries and sweets, as well as a term for these types of food, in English often used without the accent. In both countries, it is a legally controlled title that may only be used by bakeries that employ a licensed maître pâtissier (master pastry chef). The proposed name is a catch all for the full range of products you propose selling. It is very clear that it is a French word and illustrates the type of cuisine on offer.

Brand Positioning

The French Table has built significant equity over the past decade, known for excellent quality, authentic French Cuisine in Limerick. Associating the name of the restaurant with the new brand name will help tell a real brand story. It will connect with the true origin of where the products come from, not industrial or bought in, but from an authentic French table, linking the heritage (Thomas’s authentic French background) and current location of the business.

Brand Identity Design

With a mission to bring a real taste of France to the heart of Limerick, we were inspired by Thomas’s home city, Strasbourg, in the Alsace region of France. ‘Petite France’ is the historical quarter of this picturesque city where some of the finest examples of half-timbering (a style of building where the wooden structure is visible on the outside) in the world reside. We incorporated structured lines and details from these facades to create a unique logotype. Each character has been designed with attention to detail, in recognition of the La Patisserie ethos of producing high quality, consistent, hand-crafted pastries. A hand-written font was personalised for the positioning statement as a nod to the artistry Thomas employs in the creation of his pastries.

We saw the opportunity to create a monogram for the brand. We set the initials ‘LP’ in a half-timbered square motif that functions not only as a standalone monogram, but also as part of a branded pattern adding impact to creative expressions of the brand.

Brand Vision

With locations in all major cities of Ireland, we will be recognised as an authentic artisan patisserie known for giving our customers a taste sensation, something very special. A real French experience. Our products will be unique and hand crafted with simplicity and absolute consistency. We will continually strive to innovate and expand our range to include an eclectic mix of classic, flavoursome French pastries.


Our strategic recommendation was to select a location with high volumes of footfall in an affluent area. Castletroy Shopping centre in Limerick was identified as the ideal location to open a retail presence.

Brand Activation

We sourced a suitable packaging provider and worked closely with them to develop innovative solutions to protect, present and market the products effectively. We also developed a portfolio of products photos which were used across all brand touch points such as menus, signage, social media and website landing page.

Solutions Delivered

    Brand Strategy

    • Customer Research
    • Competitor Analysis
    • Product Testing
    • Brand Strategy
    • Brand Positioning
    • Brand Vision & Mission

    Brand Design

    • Brand Identity Design
    • Brand Guidelines
    • Stationery Suite
    • Social Media
    • Packaging
    • Retail environment
    • Signage
    • Uniforms
    • Menus
    • Labelling

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